Pharmaoverseas Group
Egypt's largest pharma distributor moves SAP to the cloud.
“Committed to providing efficient, high-quality services to the Egyptian drug market using the latest technologies.”

Egypt
Pharmaoverseas was founded as a distribution company in 1995 by Dr. Ahmad Gazzarine and expanded to cover all Governorates of Egypt. In 2004, SERPYMEX — the second-largest distribution company in France — acquired 20%.
Announced as a closed shareholders company in 2011. Pharmaoverseas today operates more than 40 branches — including 4 main stores — covering all territories of Egypt with over 81,000 m² of warehousing area.
In the face of tremendous challenges in Egypt and as the country's largest pharmaceutical distributor, Pharmaoverseas sought to build business resilience and promote economic growth by safeguarding the continuous supply of essential goods.
The goal: digitalize operations using industry-leading cloud solutions, support planned expansion, and provide the flexibility and scale to grow while enabling visibility and data insights.
What the customer needed to solve.
Digitalize operations to build business resilience — leveraging new technologies to promote economic growth, pharmaceutical distribution and job security in Egypt.
Automate business processes to increase efficiency and lower costs.
Gain data visibility across the organization and improve reporting.
Migrate the SAP system workload from IBM Power Servers on-premises to SAP RISE on AWS.
Optimize the database and enhance performance.
The approach.
Phoenix designed an AWS Transit Gateway in the Pharmaoverseas AWS account and shared it with the SAP-managed AWS account.
SAP attaches the VPC for the managed SAP service to the AWS Transit Gateway and enables traffic flow via a route-table entry.
The Transit Gateway resides in Pharmaoverseas's own account, so control of traffic routing stays with the customer.
What changed for the business.
Measured outcomes — reported by the customer after go-live.
Digitally transformed operations for 2,500 users in 25 Egyptian provinces across 4 business entities.
50% improvement in system uptime and performance.
100% reduction in hardware support, maintenance and upgrade costs.
30% reduction in total cost of IT ownership expected.
1.5 months to migrate to SAP on AWS.
Improved security posture with cloud-native security tools/services.
Meets stringent RPO and RTO with multi-AZ server deployment.
Other customers we've worked with.
EGIC Group
Plumbing market-leader upgrades SAP to RISE on AWS in a month.
Arab Developers Holding
Real-estate group refactors SAP to HANA — with GenAI on top.
Amer Group
Mixed-use developer migrates SAP off another cloud — onto AWS.
The earliest conversations
are usually the most useful.
Whether you're scoping an SAP move to cloud, restarting a stalled programme, or just trying to figure out where data and AI fit — start with a conversation.