Arab Developers Holding
Real-estate group refactors SAP to HANA — with GenAI on top.
“Reforming and expanding the real-estate industry in Egypt and the MENA region — with an unwavering commitment to design excellence.”
Egypt · MENA
Capturing untapped potential and delivering healthy returns for clients and investors is what drives Arab Developers Holding to reform and expand the real-estate industry in Egypt and the MENA region — while adopting modern approaches with an unwavering commitment to design excellence.
For 16 years, ADH has played an essential role in reshaping the real-estate landscape by introducing a collection of upscale properties catering to high-end buyers with cutting-edge features.
ADH's portfolio spans innovative lifestyle solutions and high-end services — mansions, villas, malls, golf courses, hotels and serviced apartments for modern living.
ADH required a professional hyperscaler to support its digital transformation and refactor its SAP workloads. Phoenix designed a transformation roadmap using AWS and SAP technologies — moving workload servers from on-premises to AWS, layering Generative AI to extend ADH's market share in Egypt and the Middle East, and keeping systems seamlessly integrated.
What the customer needed to solve.
3rd-party Real Estate add-on on their SAP system — with no guides or information about its technology.
Migrate from Oracle Database on cloud to SAP HANA on AWS.
Highly-available and durable backup storage solution.
Stable server backup plans and policies.
Lower latency and server stability.
Optimize the database and enhance performance.
Enhance security of the cloud environment.
Seamless integration with other systems.
Automate marketing analysis for business growth.
What changed for the business.
Measured outcomes — reported by the customer after go-live.
Enhanced business efficiency, visibility and productivity — automating reporting and compliance.
Significant performance improvement with refactoring to SAP HANA.
SAP backup time reduced by 90%.
Data durability for SAP backups raised to 11 9's using AWS S3.
Reduced maintenance and total cost of ownership.
Improved backup plans and policies to save costs and minimize RPO.
Seamless alarms and notifications for specific metrics.
Utilizing AWS & SAP GenAI tools for marketing-analysis automation.
Other customers we've worked with.
Pharmaoverseas Group
Egypt's largest pharma distributor moves SAP to the cloud.
EGIC Group
Plumbing market-leader upgrades SAP to RISE on AWS in a month.
Amer Group
Mixed-use developer migrates SAP off another cloud — onto AWS.
The earliest conversations
are usually the most useful.
Whether you're scoping an SAP move to cloud, restarting a stalled programme, or just trying to figure out where data and AI fit — start with a conversation.