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Phoenix Consulting
Diversified conglomerate·Yemen · Middle East

HSA Group

Yemen's largest employer builds resilience on SAP S/4HANA Cloud.

Continuing to meet the needs of millions of Yemenis for essential goods with SAP S/4HANA Cloud, Private Edition.

1,500
Users transformed
3
Countries
24
Business entities
RISE
S/4HANA Cloud PCE
HSA Group
About HSA Group
Diversified conglomerate
Yemen · Middle East

Hayel Saeed Anam & Co. (HSA Group) is one of the largest family-owned multinational business conglomerates in the Middle East. Established as a family business in Yemen in 1938, it operates a diversified portfolio of market-leading businesses supplying essential foods and services to millions of families in Yemen and across the region.

As the largest private employer in Yemen, HSA Group recognizes the role it plays in supporting the growth of the Yemeni economy — safeguarding the continuous supply of essential goods.

Executive summary

HSA Group embarked on a digital transformation to modernize operations and build a single source of enterprise data. Partnering with Phoenix Consulting to migrate from on-premises to SAP S/4HANA Cloud, private edition, the company wanted to improve IT systems and enhance reliability to deliver value-based business outcomes.

Using the RISE with SAP offering helped HSA achieve its vision of becoming a future-ready organization. Strong collaboration with SAP Enterprise Cloud Services and SAP Enterprise Support Services smoothed the migration.

Before · Challenges & opportunities

What the customer needed to solve.

Digitalize operations to build business resilience — leveraging new technologies to promote economic growth as well as food and job security in Yemen.

Automate business processes to increase efficiency and lower costs.

Gain data visibility across the organization and improve reporting.

How Phoenix delivered

The approach.

  1. Next-generation suite of integrated digital business processes offered by SAP S/4HANA Cloud, private edition — real-time information and business insights to optimize innovation.

  2. Ease of integrating midsize companies, creating a single and unified solution landscape in the cloud.

  3. Flexible and future-ready architecture able to scale as the organization grows.

  4. Adopting the RISE with SAP offering — with SAP Enterprise Support services and the SAP Enterprise Cloud Services team critical to the cloud migration.

  5. Phoenix Consulting's proven experience implementing advanced ERP and other SAP solutions.

After · Value-driven results

What changed for the business.

Measured outcomes — reported by the customer after go-live.

Digitally transformed operations for 1,500 users in three countries across 24 business entities.

Created a 360-degree view of business operations with accurate, real-time data and reporting.

Enhanced business efficiency, visibility and productivity — automating reporting and compliance.

Reduced maintenance and total cost of ownership.

Reinvestment of server upgrade and maintenance budget back to the business.

Ready for the future with scalable and flexible technology allowing agile, data-driven operations.

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