Arab Developers Holding
One analytics platform for a MENA real-estate portfolio.
“Reforming and expanding the real-estate industry in Egypt and the MENA region — with an unwavering commitment to design excellence.”
Egypt · MENA
Capturing untapped potential and delivering healthy returns for clients and investors is what drives Arab Developers Holding to reform and expand the real-estate industry in Egypt and the MENA region — while adopting modern approaches with an unwavering commitment to design excellence.
For 16 years, ADH has played an essential role in reshaping the real-estate landscape — introducing a collection of upscale properties, from mansions and villas to malls, golf courses, hotels and serviced apartments for modern living.
A portfolio that spans projects, operations and sales across a regional footprint generates data on the same scale — and turning that data into a single, trusted view is what this engagement set out to solve.
Arab Developers Holding needed a centralized, scalable data-analytics and business-intelligence platform to bring together project, operational and sales metrics from across its regional real-estate footprint — and put them in front of decision-makers.
Phoenix designed and implemented an AWS-native analytics foundation — Phoenix EstateEdge — that centralizes the data, streamlines data-science workflows and delivers interactive, role-based dashboards. The result is clearer visibility, far less manual reporting, and infrastructure that scales with the business.
What the customer needed to solve.
Project, operational and sales data scattered across systems and spreadsheets — with no single, trusted source of truth.
Heavy manual reporting overhead, slowing down the flow of insight to decision-makers.
No centralized analytics platform to synthesize metrics across a regional real-estate portfolio.
Data-science and modeling work that needed a secure, governed environment to run in.
A need for real-time, role-based dashboards tailored to executive and operational audiences.
Enterprise-grade security and network isolation for sensitive commercial data.
Infrastructure that scales with the portfolio without re-platforming.
The approach.
Provision an Amazon VPC to isolate the platform on a private network with enterprise-grade security controls.
Run Amazon SageMaker notebooks securely inside the VPC for data transformation, feature engineering and analytics modeling.
Centralize data in Amazon Aurora — a high-performance managed relational database as the single source of truth.
Build role-based, real-time executive and operational dashboards in Amazon QuickSight, tailored to each audience.
Streamline the end-to-end data-science workflow — from ingestion and transformation through to visualization — on one AWS-native foundation.
AWS-native by design.
A secure, scalable foundation — from automated data collection through to analytics, AI and business-ready dashboards.
High-level view of the Phoenix EstateEdge platform: data science engineers work in Amazon SageMaker notebooks inside a secured VPC, data is centralized in Amazon Aurora, and Amazon QuickSight delivers role-based dashboards to business users.
What changed for the business.
Measured outcomes — reported by the customer after go-live.
Centralized reporting across project, operational and sales metrics — one trusted view of the portfolio.
Improved data visibility for executives and operational teams alike.
Reduced manual reporting overhead, freeing teams to focus on analysis and decisions.
Streamlined data-science workflows in a secure, governed SageMaker environment.
Real-time, role-based dashboards delivering the right insight to the right audience.
High-performance centralized storage on Amazon Aurora underpinning consistent reporting.
Scalable, secure AWS infrastructure ready to grow with the real-estate portfolio.
Other customers we've worked with.
ELARABY Group
Consumer-electronics leader re-platforms e-commerce on AWS.
ETAX
Pricing analysis, automated on an AWS data & AI platform.
Pharmaoverseas Group
Egypt's largest pharma distributor moves SAP to the cloud.
The earliest conversations
are usually the most useful.
Whether you're scoping an SAP move to cloud, restarting a stalled programme, or just trying to figure out where data and AI fit — start with a conversation.