Offering Architecture · v5

Phoenix runs MEA's most demanding SAP estates on cloud — and turns that proven foundation into cloud, data & AI advantage.

AWS-led. SAP-proven. Enterprise-grade across MEA & the Caspian.

Proven core — lead with it Frontier — spotlight, build proof Cross-cutting
01PracticesWhat we do
SAP
Greenfield · Brownfield · Upgrade · Global Rollout · Optimization. RISE, Cloud & On-prem. Full module coverage below.
+ HCM / SuccessFactors — named sub-practice
Proven core
Cloud
AWS-led, multi-cloud capable. Landing Zone · Assessment · Migration · Modernization. Also delivered on Azure & Huawei.
AWS proven
Data & AI
Data platforms, document AI, GenAI & applied AI — AWS-first, with deep SAP-data heritage. Detail below.
Frontier
Advisory & Digital Transformation
Strategy, target architecture, roadmap, change management — the front door to every build.
Cross-cutting
SAP CapabilitiesModule coverage — the core, in depth
Finance & Controlling
FICOTreasury (TRM)Fund MgmtCash MgmtJVABPC
Supply Chain & Operations
MMSDPPQMPMEWM / WMPSTMaATPPPDS
Procurement
Ariba SourcingAriba ProcurementSupplier Mgmt
Named sub-practice
HCM & SuccessFactors
Core HRPayroll / ECPECPMGMRecruitingOnboardingLMSTimeWork ZoneSuccession
Analytics & Planning
SAP Analytics CloudBW / BIBOBJPlanningPaPM
Technology, Integration & Experience
BTPCPI / PI / POFioriABAPWorkflowGRCSignavioSSO
Data & AIAWS-first data & AI — with deep SAP-data heritage
Enterprise Data Platform
Lakehouse on AWS — Redshift, S3 / Lake Formation, Glue. SAP Datasphere / BW as governed sources, plus a heavy data migration & archiving record (70%+ footprint reduction).
Proven
Document AI — Smart OCR
Built on AWS. Arabic & English extraction from IDs, invoices & handwriting → JSON in Amazon S3, feeding Bedrock knowledge bases.
Deployed · Marketplace
GenAI, RAG & Agents
RAG knowledge bases & enterprise copilots on Amazon Bedrock; SAP Joule enablement where data lives in SAP.
Frontier
Applied & Industry AI
Built on AWS. Pricing intelligence (EstateEdge, retail price-compare) and logistics AI — routing, fleet & driver performance.
Products live
02Delivery LifecycleHow we engage
Assess / Advise Implement / Migrate Optimize / Modernize Manage (AMS)
03Packaged OfferingsWhat we lead with
SAP Lean-to-Cloud
Archive → Shift & Lift → RISE. Quantified TCO: 70%+ data reduction.
Managed Services — SAP & Cloud
One retainer across the SAP application layer (functional, BASIS, security) and the cloud platform beneath it (ops, monitoring, FinOps).
Phoenix Smart OCR
Arabic & English document AI. Deployed · AWS Marketplace.
Phoenix EstateEdge
Real-estate analytics platform. Deployed · AWS Marketplace.
Regional E-Invoice & Tax Compliance
UAE EmaraTax + KSA ZATCA + Egypt ETA. Multi-jurisdiction, recurring, deadline-driven.
04IndustriesWhere we've proven it
Lead vertical
Oil, Gas & Energy
ADNOC (40k users) · Petrobel · SOCAR · ORYX · Saudi Water Authority
Lead vertical
Public Sector & Government
RTA · ADAA · UAE AA · Egypt e-Tax · CGB Qatar
Manufacturing & Industrial
El Araby · ECOBAT · EGIC · Mobica
Consumer & FMCG
HSA Group (35k users) · Juhayna · Magrabi
Pharma & Healthcare
PharmaOverseas · UniPharma
Real Estate & Construction
Amer Group · Wadi Degla · Arab Developers
05PartnershipsProof, tiered — not offerings
Strategic
AWS Advanced + SAP Competency
SAP Gold Partner
Additional Platforms
Microsoft Azure · Huawei Cloud
Ecosystem
Boomi · Trend Micro · Salesforce
Core markets — wins & delivery
UAE · KSA · Egypt · Azerbaijan
Where the references and active pipeline live.
Corporate entities
+ Hong Kong · USA
Contracting & delivery vehicles for international clients — not standalone GTM markets.